Mass Email Advertising Laws-

 
 

The CAN-SPAM Act, effective January 1, 2004

  
  By Summer Cisco  
     
  The beginning of this article is from: http://www.lvit.com/mass-email-laws-can-spam-LVIT-computer-articles.htm  
     
  Here are some quick pointers if you want to send Mass Emails. These rules are from the government website: Click here as I have provided a useful link to the official gov CAN-SPAM rules  
     
  • YOU MUST PUT YOUR FULL VALID PHYSICAL POSTAL ADDRESS in every email. ( Be on the safe side an put a street address, not a postal address.)
  
     
  • NO DECEPTIVE SUBJECT LINES. No " for you only " or " from a friend " etc. This is misleading. The subject line must describe what is in the email.
  
     
  • ADD A WAY TO OPT-OUT. Put a way for the user to opt-out of getting any more emails. This could be a link to put in their email address so you won't email them again or to email you back with words "opt-put" in the subject. You have 10 days to get them off your email list. This opt-out mechanism needs to be active for 30 days after you sent the email.
  
     
  • PUT LABELS ON SEXUALLY ORIENTED MATERIAL. Not needed if "affirmative consent" (opt in) is obtained.
 
     
  • YOU HAVE 10 DAYS to take the user off your emailing list.
  
     
  You are responsible for anyone working on your behalf, when a user has opt-out, but still receives email it is still your responsibility. So when you hire that service from off-shore to send emails on your behalf - guess who's going to pay? You or Them? And the fines that can come with breaking these rules? Try $11,000 for each violation.  
     
Summer Cisco is an IT professional in Las Vegas and is a contributor to LVITweb.com  
  Find more informative articles on LVITweb.com  
     
     
 

For More Information

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